100% occupancy rate


12 months occupied


5-week campaign

The Challenge

The Notel property offers vintage Airstream trailers with a breathtaking view of the central business district. But despite the unique experience, the property did not have a high occupancy rate because they lacked the necessary brand awareness to pull in more bookings. The company owners decided they needed a strategy to raise their brand recall, drive website traffic, and get more bookings.

Key Problems

Poor online and search engine visibility, meaning their target audience found their competition first

Low occupancy rate, which meant they needed to work on their brand recall to get more bookings

Booking websites and apps like Airbnb and Stayz had better online marketing, which meant small operators like themselves were forced to use their services

SMRT’s Solution

Our team ran a combination of ad campaigns designed to boost brand recall and bookings for the property. We worked closely with Notel to learn more about the audience and ensure brand messaging was on point.

Facebook Brand Awareness campaigns that sent traffic to the Notel website, increasing brand awareness and bookings

Google Search ads that showed the Notel website as part of the search results on relevant keywords

Google Display Ads that showed Notel ads on other websites with a similar demographic and targeted relevant keywords

100% for 12 months

Notel’s occupancy rate after running the ad campaigns

5 weeks

How long we took to fill the Notel bookings to capacity

The results? Fully booked for the next twelve months.

After running the ad campaigns, people began to become more aware of Notel and its unique accommodations. This boost in brand awareness brought quantifiable results, and Notel achieved a 100% occupancy rate for the next 12 months. Rooms were booked, vacancy rates were lower, and they even held parties, like the Australian Open. Even better, SMRT was able to achieve this in just five weeks.

Here’s our secret.

We hire experts. We specialise in SEO, social media, and paid ads. Our team of experts knows what it takes to succeed on these platforms, and you’re in great hands.

We are results-driven. We don’t just settle on “good enough” - we want to maximise your results. That’s why our campaigns with Notel had such a significant impact within a short amount of time.

We work on a global platform. We have an offshore team that supports everything we do to pass the cost savings on to you.

We give you our undivided attention. You get the same level of service and support working with us as you would with a large agency, but we’re a lot more personalised.

Notel was fully booked for 12 months within just 5 weeks, thanks to our ad campaigns. Think of how we can help your business.

Contact SMRT Digital Marketing Today.

I sought out SMRT Digital’s expertise when I needed some help with online digital marketing. We ended up transforming our website into one that customers loved even more. We increased our communication game 10 fold, and after a small test of a campaign, we spent a few grand on ads that returned over $100k in just our one month trial period. Josh and SMRT Digital are my go-to for all digital marketing.

Stephanie Jurinovic