3 locations with a full caseload


300 patients on the waiting list

The Challenge

Happy Dots clinic kept its doors open for those who needed paediatric occupational therapy services during the pandemic. Apart from offering therapy to kids in person, they also did so through their telehealth services. Unfortunately, despite having referrals from schools and allied health, their clinicians often didn’t have a full caseload. The clinic owners wanted to have consistent leads that they could work into their daily schedule.

Key Problems

Insufficient caseload for clinicians because of a lack of consistent leads and referrals from schools and allied health

Medical industry traditionally didn’t do a lot of marketing, so it was essential to do this tastefully and in a way that didn’t stray from their brand

SMRT’s Solution

Our team implemented a multi-prong strategy that involved content marketing, SEO, and paid ads. We established the clinic as a thought leader in paediatric occupational therapy with highly ranked keyword blog articles. We also utilised Facebook Traffic and Messenger campaigns to create a more seamless customer journey and make the most of the paid ads.

SEO keywords to optimise their articles and establish them as an authority in the field of paediatrics and children development

Facebook Messenger campaign that focused on frequently asked questions, so interested parents could learn information about the clinic services and book an appointment

Google Search Ads and Dynamic Display Ads to get the word out about the clinic and drive website traffic


Happy Dots clinic locations with full caseloads


Number of patients currently on their waitlist

The results? A full caseload for their clinics, and then some.

Happy Dots impressed their target market with the educational content on the website, which helped parents make informed decisions and soothed their fears about their child’s developmental needs. HappyDots clinics are now selfsufficient, and their team is operating effectively, running on all cylinders. In fact, the clinicians for all three locations now handle full caseloads, with new leads coming in each day. We’ve even exceeded expectations with a waitlist of over 300 clients interested in working with Happy Dots.

Here’s our secret.

We educate your target market. The Happy Dot success story is partly due to informative articles on paediatrics and child development. We will write the same for your company and populate them with high-ranking keywords your prospects are searching for to educate and sell your product or service.

We do the heavy lifting. After we learn about your needs and goals, we work immediately and make sure that the campaign is up and running as soon as possible. We will collaborate with you, and you will never have to worry about a thing.

We have the right people working on your project. Our digital marketing team comprises copywriters, SEM experts, SEO specialists, web developers, and more. Our varied backgrounds allow us to come up with out-of-the-box ideas and tried-and-tested strategies.

We focus on our clients. We only take a handful of new clients at a time, so we can be thorough and build a strong, solid relationship. We want you to succeed in your goals, so all our services are personalised to meet your specific needs.

We generated a consistent number of leads to fill the caseloads of each Happy Dots clinic. They even have a waitlist. Talk to us and see what we can do for your company!

Contact SMRT Digital Marketing Today.

Josh and the team at SMRT digital are absolutely brilliant to work with. From the moment I engaged with Josh, he took the time to listen to my needs and found appropriate solutions to achieve outstanding results. Josh not only covers ad campaigns but looks more holistically at your business and offers all round great advice. I couldn’t be happier with the results in only a few months, and look forward working with them throughout 2020 & beyond.

Rachelle Day

Happy Dots