Elements of a Winning Website for Your Business9 min read

There are some fundamental things that set successful websites apart from mediocre ones.
A winning website must be visually-stunning, easy to navigate, seamless to use, without bugs, and filled with information worth consuming.
Reading Time: 7 minutes

People often come to us and ask what makes a good online site? Do we have a list of elements of a winning website?

This question is hard to explain simply because many factors affect the definition of a great website. There is no one-size-fits-all answer to this.

Generally, a good website must deliver results based on its purpose. In short, a winning website for your business must have a clear goal and satisfies user intent. To do this, you need to have a great website design.

What is Website Design?

Aside from looking good, website design must have a clear goal and satisfies user intent.

Web design has a lot to do with the visuals, layout, or in some cases, content of the website. It focuses more on creating a pleasurable user experience by making the site visually appealing, functional, and easy to navigate.

The core principles of website design are:

1.    Purpose: If a website is created to help in sales conversion, then it must have all the features that provide a hassle-free buying experience for its visitors. If it is intended to entertain, elements that elicit fun and excitement for the audience must be present. You can’t create a website if you don’t know what it is for.

2.    Visually Attractive. A winning website needs to look good; otherwise, people will not spend a minute on it. This is only one component though, so keep reading.

3.    Relevant and Original Content. Your content must be related to your target market. If you’re selling baby products, post original articles about caring for babies. Avoid copy-pasting content from other sites; Google will penalize you for that.

4.    Clear Site Navigation. Every page on your site must be 2 or 3 clicks away from each other. Creating a simple and organized layout helps Google rank your page and your visitors for navigation.

Winning Website Design Ideas

Website design ideas
Landing page design idea for your website. A great layout, relevant images, and attractive color can convert visitors to customers.

When we talk about website design ideas, we are referring to these two areas:

Visual Website Design

Visual design refers to the aesthetic quality or prettiness of your page.

Consider this scenario: You’re looking for a gift for your son’s birthday, and somehow you find this page:

A disorganized layout can turn off potential customers.
Looking a bit like an early web version of the Argos catalogue, this site is genuinely baffling.

Will you buy a toy from this site?

The brain processes information based on what the eyes can see. A messy layout affects both the appearance and the trustworthiness of the brand.  When you see a design that looks all over the place, your good judgment tells you to run away from that page.

The image above is not a good example of a winning website!

Technical Website Design

Technical website design is the” geeky” part of the job. The technical aspect has a lot to do with:

  •  Responsiveness and mobile-friendly
  •  Fast load speeds
  •  Search Engine Optimization (SEO)
  •  SSL encryption
  •  Site architecture and navigation

If these terms sound foreign to you, don’t worry because you don’t have to deal with them. We, at SMRT Digital, have expert website designers who can take care of all the technical requirements of your page. Book a strategy session here to see how we can help you build your website.

Website Tools

Web design is important because it impacts how your audience perceives your brand.
Web design is important because it impacts how your audience perceives your brand. 

Website tools are helpful add-ons that you can use to enhance an existing page. They are also known as website plugins, which are software that you can use to make your page look and perform better.

There are many plugins that you can install for communication, sales conversion, performance tracker, and optimization. Some website design plugin that you can use include:

WPForms: A contact form plugin to enable page visitors to contact you.

MonsterInsights: It allows you to monitor how people find and use your website.

Yoast SEO: Increase your website traffic by applying SEO best practices

Constant Contact: If your website needs email marketing services, Constant Contact is a great add-on.

OptinMonster: Helps you convert website visitors into email subscribers and customers.

Website Design Software

Many businesses turn to web design software when they want to create professional-looking web templates without the need to hire an agency. This innovation skips the process of writing hundreds of codes which makes building a website easy for anyone.

Some of the most popular website design software include WordPress, Constant Contact Builder, Gator Builder, SiteBuilder, and DiVi.  

Some web developers will also restrict what you, as the business owner, can edit on your own website, which is crazy right? They say they do this so you can’t break anything. But truth be told, it’s so they can charge you by the hour to make any updates that you need. 

A good web developer will always keep a backup of your website if something does break, and most hosting companies, like TwentyFourSeven Hosting, automatically keep daily backups of your website in case something goes wrong.

At SMRT Digital, we provide our clients with an easy-to-use, drag and drop CMS option so they can update their website whenever they need.

Website Design Company

SMRT Digital Home Page: Our home page is an example of what a great design should be. It has all the elements of a winning website.
SMRT Digital Home Page: Our home page is an example of what a great design should be. It has all the elements that make it look easy in the eyes and direct the visitors to navigate other pages.

Using a readily-available template is a viable option, but if you want to build a website that speaks the language of your business, it’s better if you will hire a website design company.

A website design company has skilled designers that are adept in the technicalities involved in website design, from layout to color scheme, and everything in between. The Project Manager will talk to you to understand your purpose, specific preferences and instruction, and of course, your budget. Based on your responses, the agency can create a website that you and your customers will love.

Depending on the complexity of the project, creating a website can take a few days or months.

If you’re looking for a web design company in Sydney, find an agency that has solid experience in building business pages for various companies. On top of this, look for a company that works efficiently and provides constant updates to its clients.

Winning Website Design Cost

A winning website for your new company can take a big bite out of that budget, so you need to figure out how to make it stretch.
Designing a great site for your new company can take a big bite out of that budget, so you need to figure out how to make it stretch.

Your website is probably the number one place that your prospects want to visit before making a purchase. Therefore, building a great website is an investment that you need to put money on.

Can you get the website design for free?

Yes, some agencies offer website design for free, but there is always a catch. Some provide free services for the first few months and then bills you automatically right after. Other free website builders sound too good to be true as they always have a trade-off. They don’t look as good as the real thing; they have limited storage, basic features, and often come with annoying ads.

The website design cost can vary tremendously depending on the type of website you want to create for your business. 

If you are reasonably tech savvy and want to give this a go yourself, it will cost you a few hundred dollars to cover the cost of the domain, website hosting and a few plug ins. If you prefer to use a freelancer on sites such as UpWork or Freelancer then you can expect to pay $500-$1000 for a basic website, or up to $10,000 for a more advanced desktop, mobile and app version of the website.

We offer transparent pricing for all of our services, and you can find out more about our pricing for website development on our pricing page.


There are many elements of a winning website for your business, and having a great website design is one of them.

A captivating web design catches the voice of the brand, has impressive visuals, and responsive design to cater to the needs of the online audience. Eye-catching layout, bold images or videos, and consistent logo, fonts, and color help strengthen the brand’s identity.

The internet has many resources in terms of web design ideas. There are many website design builders that you can set up in minutes. Some of them offer the use of their templates for free. But you cannot expect that they will look and work as good as custom-built websites. Most of the free website design software have limited storage capacity, basic layout and design options, and irritating ads.

For several years, SMRT Digital has helped many businesses in the Sydney area grow by providing excellent web design services. Our experienced team can create custom-made websites from simple to complicated designs that best speaks your brand.

If you want to know how you can have a winning website, book a strategy session by clicking the link below. We will be glad to discuss your options to get your page up and running today.


Book a Strategy Session