Beyond Demographics: Leveraging Facebook’s Powerful Targeting Features to Reach the Right Psychographics Priorities
When it comes to online marketing strategies, you want to be able to make sure that your content reaches its target audience. Why so? Well, unlike physical advertisements where it’s already limited to a certain demographic, online advertisements are a whole other thing — they can reach anyone and everyone unless you target the right […]
How Apple’s iOS 14 Changes Impact Facebook Ads
Synchronise Facebook Ads Strategy with Apple’s iOS 14 Changes On September 16, 2020, Apple iOS 14 launched the company’s biggest iOS update to date. The upgrade introduced Home screen design changes, exciting new features, updates on existing apps, Siri improvements, and many more upgrades that streamline the iOS interface. However, one of the most impactful […]
Facebook Ad Limits: What You Need to Know
Facebook Ad Limits Per Page According to Facebook, “running too many ads at once can hurt performance”. Generally, when a Page runs too many ads at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system has an optimized performance. To clarify, “learning phase” is the stage […]
How Remarketing Increases Revenue
The Value of Remarketing in Increasing Revenue Many people don’t buy a product the first time they see it. Maybe they don’t need it yet, or they can’t afford it at that time. But by clicking on your ad or visiting your website, it indicates that they are interested in your brand. Give your previous […]
Using Marketing Report to Track Results
Creating marketing report is the best way to track the performance of your ad campaign.
How Much Should You Be Spending on Facebook Ads
Facebook has helped many companies achieve their financial goals through its Facebook Ads feature. If you’re a business owner, your next question might be: “How much does Facebook Ads cost?”.
Google Ads vs Facebook Ads: Which is Better?
As a digital marketing agency, SMRT Digital always get this question from our clients: “Google Ads vs Facebook Ads, which is better for my business?”. Just like other digital marketing companies, our answer is, “It depends.” Both are great tools, but one can have a better impact over the other for your business; depending on your […]