Local Business Spotlight: Conquering Local Search with Targeted Google Ads
As a local business, we understand the hesitation that usually comes with investing in digital marketing. You may be asking, “Why do I need to go online when I only need to reach the people within my vicinity?” Right? Well, this question makes a lot of sense. However, it cannot be denied that most of […]
The Science of Storytelling: Using Google Ads to Craft Irresistible Narratives that Sell
As more and more businesses pop up to offer their own product and service, staying ahead is no longer a game of luck — it takes providing the best quality the market has to offer, great customer service AND being able to market the right way. That means reaching and engaging with your target customers. […]
Beyond Demographics: Leveraging Facebook’s Powerful Targeting Features to Reach the Right Psychographics Priorities
When it comes to online marketing strategies, you want to be able to make sure that your content reaches its target audience. Why so? Well, unlike physical advertisements where it’s already limited to a certain demographic, online advertisements are a whole other thing — they can reach anyone and everyone unless you target the right […]
Unlocking the Secrets of Local SEO: Attract More Customers with Localised Search Optimisation
If you’re a business who is just starting off the ground, then you know that getting the word around about your opening is one of the most effective ways to have a stream of loyal customers — to start your brand loyalty. However, gone were the days when word of mouth as an advertising strategy […]
Taming the Google Ads Beast: Essential Tips for Managing and Optimising Your Campaigns
As you enter online marketing and go digital — you’ll quickly realise that while there are a lot of ways to increase your online visibility whether it be through online promotions, looking into partnering with influencers or other brands, nothing still beats getting your name out there as investing in Google Ads. Google Ads with […]
Keyword Magic: Unveiling the Secrets of Powerful Keywords for Google Ads
When it comes to going digital — it is not enough for you to simply have an online presence: you need to make sure that your presence is impactful, that you are seen and heard. Just like in a crowd, the online set-up works the same way, you need to figure out how to stand […]
How Apple’s iOS 14 Changes Impact Facebook Ads
Synchronise Facebook Ads Strategy with Apple’s iOS 14 Changes On September 16, 2020, Apple iOS 14 launched the company’s biggest iOS update to date. The upgrade introduced Home screen design changes, exciting new features, updates on existing apps, Siri improvements, and many more upgrades that streamline the iOS interface. However, one of the most impactful […]
Facebook Ad Limits: What You Need to Know
Facebook Ad Limits Per Page According to Facebook, “running too many ads at once can hurt performance”. Generally, when a Page runs too many ads at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system has an optimized performance. To clarify, “learning phase” is the stage […]
Why We Use Hubstaff and How It Can Help Your Business
If you’re looking for a way to manage your team, use Hubstaff. I’d been using it for almost two years now, and believe me, this software is amazing. I get the job done right when I need it, pat someone on the back for doing a great job, and pay my team on time for […]
Social Media Calendar Template You Need Right Now!
Free Social Media Template for Your Business You have a meeting at 9am, a project deadline at 10am, a product launching at 11:30am, and lunch with your client at 1pm. A super hectic schedule, isn’t it? And because of all these, you forgot to post your morning tweet. Sound familiar? If this is you every […]