Our solution was to help them establish the techniques that are already working for them and change the ones that weren’t working. With SMRT being a boutique digital agency, we were able to dedicate more time and focus on product categories and campaigns to improve its performance, sales, and ROAS. We also checked on previous product campaigns to improve or to turn them off if it does not give the result that the client needs.
Improve Google Shopping Campaigns by reviewing existing campaigns and implementing optimisation techniques across the board to improve performance
Use Google Display campaigns to retarget people who have visited the online store but never purchased an item, such as add to carts or abandoned carts
Using HTML5 banner ads in display campaigns to improve engagement and conversions
Provide Conversion Rate Optimisation (CRO) strategies to their web development and marketing teams to improve the on-page conversion rates
Website traffic campaigns and search campaigns to drive more traffic to their site