Despite the proliferation of social media, email marketing remains to be an effective marketing strategy today. Knowing the do’s and don’ts of a successful email marketing campaign is crucial to the growth of your business. In this blog, we will share some tips to a successful email marketing campaign.
Email marketing needs to be profitable without coming across as an annoyance to the recipients. If you do it right, it can increase your ROI. If you do it wrong, your emails will end up either in the spam folder or in the trash can, or worse; people will unsubscribe from your email list completely.
Email Marketing Definition
What is email marketing?
Email marketing is the use of email to promote products or services. This digital marketing strategy allows you to reach your customers and introduce new products, discounts, and company news or events.
You can use email marketing for different purposes: show the value of your product, keep the audience engaged between purchases, or redirect traffic to your site. Its ultimate goal is to convert people on your email list into new and recurring customers.
How to Do Email Marketing
Some rules govern email address acquisition and sending emails. In Australia, we have a strict anti-spam law. In a nutshell, the law prohibits companies from sending emails without the recipient’s consent, sender’s information, and instruction on how to unsubscribe.
Here are the basic steps in email marketing:
Build your email list
We discourage you from buying an email list because it’s against the anti-spam law. It’s probably the easiest and fastest way to start your campaign, but it’s not worth the risk.
Create an interesting sign-up page to encourage page visitors to receive messages from you. Giving discounts or free shipping for the first order can convince the audience to sign-up to your newsletter.
Write great copies
Write copies with conversational tone rather than too salesy. Send out surveys, a thank you note, or a link to your social media group are great ideas.
Most people buy when they feel comfortable about the company. Earning their trust comes first; sales follow naturally.
Don’t spam email
Only send emails when you really need to. People have trusted you with their emails, so don’t break that trust. If you flood their inboxes with messages, they will lose interest or unsubscribe from your list altogether.
When someone replies to your email, send a response as soon as possible. Customers love it when they get a response from the company because they feel valued. Check out this blog on why you should not use the “Do Not Reply” email address.
Tips to Successful Email Marketing
Here are some tips for using email to grow your business:
1. Assign a dedicated person to do the job.
Unless you have the time and the expertise to manage emails yourself, hiring someone to do this task gives you peace of mind and better ROI.
SMRT Digital has been helping our clients do email marketing for several years now. We will be glad to do the same for you.
2. Choose the best email marketing software.
Using an email marketing software helps you in so many ways: send and reply to bulk emails, create the opt-in or sign-up form, automate email responses, and so much more.
Mailchimp is one of the most popular email marketing software today. It’s easy to use with its intuitive user interface and comes with a free plan for up to 2,000 subscribers.
3. Protect your account.
Use a strong password and install password protection software to shield your account from hackers. You don’t want an unauthorized person to access your PC and delete all your contacts.
4. Be friendly.
Don’t focus on the “buy this now” type of messaging. People don’t like emails that sound like ads.
Be yourself and be conversation. Use humor to connect to your audience. Make them feel that they’re talking to humans, not a computer.
5. Check out email marketing samples for inspiration.
Here are some email marketing sign-up form samples that are both effective and pretty:
6. Cross-sell products
Your buying customers tend to purchase other goods or services that you offer. Make fresh and relatable content to convince them to try your other items.
7. Test the water first.
If you’re not sure which email marketing software to choose, try their free versions first. Most email marketing tools offer free packages for a limited number of the email subscription list.
Best of all, you can also use their email marketing template for free (subject to restrictions). Look how cool these free email marketing templates are:
8. Be timely.
Write messages that correspond with time. If Christmas is just around the corner, send them holiday greetings. If spring is coming, talk about deep house cleaning using your products.
9. Have a noticeable call to action.
Don’t leave your audience guessing what to do next. Hold their attention and keep them engaged until the very end of the buying process.
10. Know why people unsubscribe.
Monitor how many people unsubscribed to your email and why. This way, you can avoid doing things that the audience doesn’t like.
Email marketing is a tried-and-tested digital marketing strategy that has been around for decades. Even with the emergence of new technologies, it continues to be as reliable and effective as before.
Email marketing serves many purposes, but an email message that converts prospects to customers is what you’re up to.
Using email marketing software like Mailchimp is an excellent way to start. It makes the whole process easier, faster, and more organized.
However, relying on software is not enough. You need to understand what email messages do convert and why. In this case, hiring a digital service company is the best way to make your email marketing campaign a success.
If you want to learn more email marketing tips, you can book a strategy session with us here. SMRT Digital is ready to take your email marketing campaign to a whole new level.